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Join 30+ Industry Leading Ecommerce Founders

You'll Generate Tangible, Profitable and Real Return With Emails.

$50M+

Generated by Emails

40.7x

Average ROI

Trusted By

Backed By

Join 30+ Industry Leading Ecommerce Founders

You'll Generate Tangible, Profitable and Real Return With Emails.

$50M+

Generated by Emails

40.7x

Average ROI

-  CREAPUFF CASE STUDIES  -

Helped Sitting Pretty Scale Their Email Marketing Monthly Attributed Revenue From $75,000 – $143,000 in less than 60 days

Logan Interview, pumped to tell how things went for him
A Closer look at the evolution over the months. Have a look of the % of revenue generated by email marketing!
Results achieved before working with us. $75,000 per month with email marketing.
Results achieved after working with us. $143,000 per month with email marketing.
Logan referring our agency as he was highly satisfied working with us

Logan Merrick

  • Start Date: July 2021
  • Before: $75,000 with email marketing
  • ​After: $143,000 with email marketing
  • ​Timeline: 2 Months
​Website: 
www.sittingprettyhalohair.com (Ecommerce, Haircare, Multiple 
7-Figure Brand)

Quote:

"We had this significant email list, and we had a lot of flows, but not of it was running optimally and I could see things were breaking but I didn’t know what to do about it to fix it because it’s quite a technical platform, we use Klaviyo… And I am not the right person to run it, and I didn’t have anyone in-house and bringing someone in-house full time is expensive and doesn’t necessarily guarantee results. So, I have been looking around, we worked with 3 email agencies over the years, but none of them necessarily understood email marketing for ecom and we worked with some significant operators, but they all understood one or another aspect of email marketing but not the entire thing, either technical but not creative or the opposite… We had this massive list and weren’t able to reach as many people as optimal or generating revenue as optimal, so that was a point of frustration for me…
I received an email from you and I watched the video and I thought this guy seems pretty legit.

The work you guys have been putting in is a lot, there was a lot going on and the results is what struck me there were impressive…We went from 15% to 40%+ Open rate… The revenue from the campaign has gone up somewhere in between double and triple… I’d say from campaign alone we’ve increased results from $10,000 – $15,000/week and we got back roughly a 10X ROI and I just talk about the campaigns…”

- Logan Merrick, Managing Director @ Sittingprettyhalohair.com

Story:

This is Sitting Pretty is an 8-year-old bootstrapped brand specializing in an innovative hair extension method called the Halo which offers women a natural-looking, secure, and easy-to-use hair extension that doesn’t damage their own hair.

Prior to working with us, they had a huge untapped asset which is their email list and they felt like they were leaving a lot of money on the table. They were struggling to find the right agency fit to be able to finally tap into a gold mine they had built over the years…
We reached out to Logan and after he had investigated on us, he decided to give us a try as he understood bringing someone in-house would be costly and wouldn’t ensure results… Logan had everything down packed from product-market fit (vital) to operations, to the sales process, conversion rate and offers. They were at a solid 33% Revenue coming from email marketing, which is a challenge for email marketing agencies if you want to make things even better…

That’s when we came and fixed their deliverability, open rates went from 15% to 40+%, and they also have been able to increase significantly the number of people they were reaching out to in each campaign by revamping completely their segmentation…We improved some of their flows as a lot of them were outdated and had really low open rates but we also created new flows such as the welcome series for exit intent, cross-sells product specific, and many more...

We also created Pop-ups for both email and SMS to capture as many leads as possible from their website.

Within 60 days they could go from $75,000 to $143,000 generated by email marketing alone. We almost doubled the revenues generated by email marketing, which means more Profits, and a higher price if they try to sell their business. They are now consistently at 50%+ of their revenue generated through email marketing.

Helped Nodiee Scale Their Email Marketing Monthly Revenue From $11,000 – $102,000 in less than 5 Months

Results from Klaviyo Account Before working Together...
Results over the year working with us. +399% growth of their email marketing!
Huge Growth going from $100k to $300k/month

Jordan Marshall

  • Start Date: February 2023
  • Before: $11,000
  • ​After: $102,000
  • ​Timeline: 5 Months
​Website: www.nodiee.com (Ecommerce, Baby, Sleep, Mid 7-Figure Brand)

Quote:

"Before I hired you guys, we only had basic flows set up: abandon cart, welcome flow. We weren't at all capitalizing on email marketing and our subscriber list. We were only focusing on ads and the front end. Working with you, we got a drastic increase in revenue from 5% to 25%+, and we were doing 11k in the month before we started, so pretty much no revenue generated to now 80k+ with a huge amount of flows set up, sending a lot of campaigns. It has been a big driver for us ascending to the next level. Also, what I have achieved is freeing myself from the burden of email. Also, our deliverability was horrible. You can imagine how much of an increase doing email marketing right has added to our bottom line."

- Jordan Marshal, Founder at Nodiee.com

Story:

Nodiee is a 3-year-old bootstrapped brand specializing in helping babies and parents sleep, thanks to their innovative white noise machine method.

Prior to working with us, they had a significant untapped asset: a large number of leads collected but no specific strategy to leverage email marketing. They were sending a few campaigns, but they lacked many flows and a proper campaign strategy.

Jordan was overwhelmed, as he had only one partner to manage his fast-growing business and needed experts on board to help him with best practices for email marketing, lead generation, and SMS marketing.

He reached out to us, and after investigating some of our clients, he decided to join forces with us. He was generating $11,000 with email marketing, and we were able to increase that to $102,000 in just a few months.

We improved his deliverability, added numerous new flows to better understand and serve his customers, and created pop-ups for both email and SMS to capture as many leads as possible from their website.

Within 60 days, they went from $100,000 in total revenue (with $11,000 coming from email marketing) to $300,000 (with $102,000 coming from email marketing) and aggressively scaled their brand. We nearly doubled the revenue generated by email marketing, resulting in more profits and a higher potential selling price for their business. They consistently generate over 30% of their revenue through email marketing now.

Helped Nikura Scale Their Email Marketing Monthly Revenue From £17,000 – £56,000 in less than 7 Months

Results from Klaviyo Account Before working Together...
Results achieved before working with us. £56,247 per month with email marketing.

Kunal Raja

  • Start Date: October 2022
  • Before: £17,000
  • ​After: £56,000
  • ​Timeline: 7 Months
​Website: www.nikura.com (Ecommerce, Health & Wellness, 7-Figure Brand)

Quote:

We have had an excellent experience with Creapuff. Their team showed expertise, professionalism, and exceptional communication throughout the process. Their quality of work was outstanding, with engaging newsletters that helped increase traffic and sales to my website. I highly recommend Creapuff to anyone looking for a reliable and effective marketing solution. Their team goes above and beyond to ensure that their clients are satisfied with the results. I will definitely continue to work with them in the future!

- Kunal Raja, Founder at Nikura.com

Story:

Nikura is a 7-year-old venture-backed brand specializing in essential oils, carrier oils, fragrance oils, and more, which started on Amazon & Ebay, recently started to create their website.

Prior to working with us, they were only a few months into understanding email marketing, and they had set up flows, but the structure was all wrong. They were a small company with limited resources who had started email marketing in-house, but they were inexperienced and needed expert knowledge to advise them on building their flows, segmenting their customers, so they send the right message to the right people. In general, they also struggled with their creatives and were looking for help with these.

They reached out to us after being recommended by one of our previous clients (Arjun Sofat, Founder of Herfreesoul.com), and looking at testimonials and other videos of our previous clients.

At that time, they were making £17,000 per month from email marketing and had a lot of room for improvement in flows, campaigns, pop-ups, deliverability, and segmentation. Revenue coming from email was around 15%, and we knew we could double it in a few months.

We started to work with Nikura around October and revamped entirely their email marketing so they would be ready for Black Friday. We also created quizzes using Octane.ia so that we could leverage 0-party data and create a tailored experience for their customer by showing them the best product based on the problems they were trying to solve.

Within 7 months, they could go from £17,000 to £56,000 generated by email marketing alone but also scale aggressively their brand. They are now consistently at 35%+ of their revenue generated through email marketing.

Helped Sleeping Baby Scale Their Monthly Revenue From $477,000 to $577,000 in less than 30 days

Results from Klaviyo Account Before working Together...
Results from Klaviyo Account After a Month Working Together...
Conversation held on Asana with Genesis Fernandez who’s one of Sleeping Baby Team member

Brett Parker

  • Start Date: July 2021
  • Before: $477,000
  • ​After: $577,000
  • ​Timeline: 1 Month
​Website: www.sleepingbaby.com (Ecommerce, Baby, Shark Tank Endorsed, High 7-Figure Brand)

Quote:

"We were on Shark Tank 7 years ago, and we are strictly an online business, relying mainly on Facebook, Instagram, and email marketing. We wanted to have our email marketing done in-house as our previous agency was just so hands-off that we didn't know anything about some of the flows, and it seems some of the things weren't set up correctly, which is very embarrassing. Also, they didn't bring the expected value. That's why we wanted to bring things in-house, and Creapuff allowed us to do that.

Creapuff reached out to us, and with the pitch you gave us, we could see that you really seemed to care and would treat our business the way we do.

Within 1 month, we could definitely notice an improvement in the open rates, and it was wonderful in the day-to-day interactions with Creapuff. There wasn't a day we haven't communicated, even with the time difference. So far, it has been awesome. We achieved the ability to be more in tune with our customers and our newsletter process and really helped grow our internal team on procedures as well as working with Creapuff. We now have more control and can work better as a team. We've figured out our procedure.

I think one of the best parts of working with Creapuff is that they are willing to help grow with us. We aren't jammed into a hole that works for everyone else. We all take the time to learn and grow from mistakes and successes.”

- Jennifer Lindquist, Operation manager at SleepingBaby.com

Story:

This is Sleeping baby a DTC Brand that was featured on Shark Tank and they focus on improving sleeping quality for babies.
Prior to working with us, they were about to have their email marketing done in-house because of the poor relationship they had with previous agencies and a lack in the quality of the emails set up by these ones. They were bored of agencies overpromising but underdelivering…
They couldn't go much longer and remain in the situation where they weren't getting responses to their simple questions, simple requests… Once they learned about our offer and track record, they wanted to give it one last shot before they took everything in-house. This client had everything down packed from product market fit (vital) to product operations to sales process conversion rate and offers. The biggest issue was no one could craft high level campaigns that highly resonate with the customers.

That’s when we came and improved some of their flows to make sure they don't leave a penny on the table, but we also focused heavily on the quality of their newsletters by setting up a content calendar and diversifying the type of campaigns they were sending and we also entirely reworked their segmentation. The goal was to make sure they nurture their customers by educating them, giving them great offers, asking for their opinion, showcasing new products… in short, creating a great relationship with them while remaining offensively profitable and squeezing profits!

Within 30 days they could generate scale from $477,000 to $577,000 per month. Since then, we’ve helped them generate $1.37M extra revenue in 1 year. ​​They now consistently have 22%+ of their revenue generated through email marketing and are in the right spot to scale the business and become an 8-figure brand.

Helped Straton Watch Scale Their Monthly Revenue From $27,000 to $75,000 Per month in less Than 60 Days

Results from Shopify Before working Together... Revenue at $27K/month
Results from Shopify After working Together for 2 months... Revenue at $75K/month

Kyle Schut

  • Start Date: June 2022
  • Before: $27,000
  • ​After: $75,000
  • ​Timeline: 2 Months
​Website: www.stratonwc.com (Ecommerce, Watch Brand)

Quote:

"For me so far, I realise how little I was doing before and how much money I was actually leaving on the table the last 7 years of doing it all on my own. Before I was sending 1 newsletter a month, for a launch of a new product I was sending 1 newsletter a month before and 1 newsletter at the time of the launch, and I always had that fear if I do it more, I am spamming people, I also realise I don’t have a lot engagement and I am leading in people spam folders… I had no welcome email, no email pop up… I was leaving a lot of money on the table. The biggest impact I could see was the launch of the new product we had, you created a whole series of emails even thought we had a short time to process it before the launch as we had 2 weeks, you sent 4 newsletters, it hyped people up, and it got people ordering, as it was building up for 2 weeks…”

- Kyle Schut, Founder @ Stratonwc.com

Story:

Straton watch is an 8-year-old bootstrapped brand selling High-quality Swiss Watches. Prior to working with us, they had almost nothing in place regarding email marketing. They were just sending 1 newsletter a month as Kyle was afraid to send emails to his list more often. The segments for Campaigns were wrongly defined, which led to poor deliverability and low results with open rates between 10% and 20%. There were no Flows built both pre and post-purchase… The emails were poorly designed (a lot of them with no call to action) leading to a negative impact on the results. The list wasn’t growing fast enough because the sign-up forms weren’t optimized at all.
We reached out to Kyle and one of our videos picked his attention… After some talks, he decided to give it a go despite being afraid of leaving an agency to manage his email marketing as it was the first time for him.

The first thing we did was make sure his new launch would be a success so we crafted a launch strategy made of 10 emails sent over two weeks to warm up and tease his audience. As Kyle didn’t have the product on end and needed cash to be able to launch the production, we did a Preorder offer that worked tremendously well. This resulted in $97,000 generated over the first 2 weeks with Kyle. We did that while moving him from MailChimp to Klaviyo, setting up flows, setting up pop up.

We also fixed their deliverability, open rates went from 10% to 43+% and click rate was sitting at 5%. They also have been able to increase significantly the number of people they were reaching out to in each campaign by revamping completely their segmentation…
Within 60 days they could go from $27,000 to a consistent $75,000/month. That’s almost a 3X Rev. We’ve been working with Kyle for 5 months since then and email marketing could help Kyle improve Rev but also profits!

Helped The Auric Scale Their Annual Revenue From $1M – $2.1M/Year in 8 Months

Deepak Interview after a Month Working Together...
Results from the Shopify Account After 8 Months Working Together...
LinkedIn Recommendation Left by Deepak after 4 months working together.

Deepak Agarwal

  • Start Date: Mar 2021
  • Before: $1M (₹74M)
  • ​After: $2.1M (₹158M)
  • ​Timeline: 8 Months
​Website: www.theauric.com
(Ecommerce, Food & Supplements, 7-Figure Brand)

Quote:

“We were like any other B2C brand trying to bring awareness and taking care of the traffic. To increase our profitability, we needed to have our Facebook funnel sorted. We were at a 1.9 ROAS and unsatisfied with our results generated in-house. Creapuff reached out to us and we decided to work with them to get our funnel built, improve our conversion rate. Within 1 months, we increased our ROAS by 30%. The funnel worked and thanks to the capabilities of Creapuff we could achieve the targeted ROAS that we wanted. In a short period of time, the low hanging fruits and immediate value was brought to the table. So for that, I do believe that Creapuff has done very well in delivering value to us"
- Deepak Agarwal, Founder and CEO at Theauric.com

Story:

This is the Auric, an Indian based eCommerce brand that sells Ayurvedic drinks to their customers. After losing money Month on Month with current and past agencies, and getting stuck with unsatisfying ROAS. They decided to work with us at a time of desperation. It was very evident to the team at Creapuff that the reason no one was able to make this brand profitable was because of the way they were conducting the advertising process itself.

Before they started implementing the strategy with us, they were only making 6M rupees a month in average (80K/months). We helped them build their paid traffic strategy by creating general but also product specific funnels to increase the efficiency of their ads and lower their CPA. We also helped them improve their conversion rate and AOV by split testing website pages using tools such as VWO and creating attractive offers… We also completely transformed their email marketing as they were generating less than 1% of revenue from email marketing prior working with us. We had to start it from scratch and we are now on our way to get to 10%.

They grew to consistent 12.5M rupees in 3 months (170K+/months) and we currently are sitting at 18M+/month (240K+/months) after a few months. ROAS increased by 30% in first 2 months while scaling. We helped them grow from $1M to $2.1M US Dollars in less than 8 months, and they are still growing strong. Deepak recently developed new products to add to his range.

Helped Kosan Travel Scale Their Monthly Revenue From $37,000 – $65,000 in Less Than 30 Days

Results from Klaviyo achieved by Kosan Travel the month before we joined, $5.4K coming from email marketing (15% Total Rev)
Results achieved the first month working with Creapuff with $43.5K Generated (66% of Total Rev)
Campaign Results when we started to work on the account

Joel Primus

  • Start Date: September 2021
  • Before: $37,000
  • ​After: $65,000
  • ​Timeline: 1 Month
​Website: www.kosantravel.com (Ecommerce, Fashion & Apparel, High 6-Figure Brand)

Quote:

“I had never really worked on the email marketing side of our business except some newsletters 1-2x/month. I felt it was time to fix this part of my business as we became stuck with the rise of acquisition costs.
I was 1.5 years into my business working with my team and mainly focusing on the front end when I decided to work with Creapuff because I needed help managing my existing customers and increasing retention.
Within the first campaign, we had tremendous results doing $30,000+ in sales. I've been so blown away by the depth they bring, it doesn't stop and end with creating and sending your campaigns. And we finally started getting results from automation which is a real relief since we can now reinvest our excess cash in acquisition”
- Joel Primus, CEO at Kosantravel.com

Story:

Kosan Travel is a Fashion & Apparel Brand for travelers. Joel came to us as he needed to scale his business without going through the Paid traffic Road. His company previously had good results on the front end but they weren't taking care of already acquired customers. He was stuck in the customer acquisition loop hole, counting only on new acquisitions and wanted to change the situation ASAP. He also understood relying only on new customers and on paid traffic is a huge mistake especially after IOS 14. Their only focus was Facebook & Instagram ads, but they ran into issues when Facebook blocked their ad account and they started to see their revenue melt real fast as they were so dependent on these platforms. They Understood something was off in their business and realized that being dependent on acquisition wasn’t the solution.

Once Joel learned about our offer and track record, it seemed obvious to him he had nothing to lose and could really push Kosan Travel email marketing to the next level. It was very evident to the team at Creapuff that the reason no one was able to improve the results of this brand was because of the way they were conducting their email marketing. This brand had everything down packed and was ready to get a strong email marketing strategy implemented. The biggest issue was that he didn’t have the bandwidth to Analyze, plan, craft copies and design campaigns in an efficient way. Also, they had no real automations setup and were leaving huge amount of money on the table. 

So, they came onboard as a client, we helped them build entirely their back-end system. We completely Created & revamped everything that was already there, the Pop-up, reworked segmentation, redesigned and reworked the copy for campaigns & flows, we’ve set up also the automated loyalty system based on the customer journey so they don't leave a penny on the table by developing flows for new, existing and lapsed customers… 

We could increase Email marketing revenue by 667% in 1 month, and scale their brand from $37,000 to $65,000 per month which is almost a 2X of Rev in 30 days. They now consistently have 30%+ of their revenue generated through email marketing and are on track to scale the business and become a 7-figure Brand.

Companies That Trust Us

Join 25+ Industry Leading Ecommerce Founders

You'll Generate Tangible, Profitable and Real Return With Emails.

$10M+

Generated by Emails

40.7x

Average ROI

Who Is This For?

You Are an Ecommerce Owner or CEO Who Want to Grow His Business and Generate More Profits

  • ​You want to scale up to multiple 7 & 8 figures and have a successful business.
  • You want to ​sell the business at a high price in a couple of years’ time.
  • ​You want to reinvest the money to hire, to develop new projects and new products, or you plan to raise capital with PE funds, or just want to make your spouse, parents, children, and close friends proud of you.
  • ​You don't want to remain stuck with a stagnant business growth.
  • ​You want to unlock the latent potential your brand has.
  • ​​​You want to lower your Acquisition Costs and increase your Customer Lifetime Value (CLV:CAC)
  • ​You have a leaky Loyalty System and you want to fix it
  • ​You want an efficient system that brings a lot of repeat purchases and keeps your customers longer so you don’t leave profits on the table.
  • ​​You want to get out of the vicious cycle of not having enough profits to reinvest in the front end acquisition.
  • ​You want to be able to solve any "capital" related problem you encounter.

Here Is The Truth

You can add an extra 20-30% to your bottom line and have a highly profitable eCommerce brand if you solve your entire back-end foundations & loyalty system so you get a lot of repeat purchases, keep your customers longer, and you don’t leave profits on the table.
 
However, most brands are not profitable since they focus only on the acquisition part with paid ads, and are stuck in a loophole, constantly forced to find 1x buyers despite rising acquisition costs. Unfortunately, they neglect their retention strategy because they lack in-house time, knowledge, and skills to guarantee results.
We are the only people dedicated to resolving this specific problem for Ecommerce Owners and CEOs and helping develop strong back-end & loyalty systems that generate tremendous profits.

Meet The Founder

My name is Alexandre Da Costa, and I am the founder of Creapuff. I hold a pharmaceutical degree from the “Universite Libre de Bruxelle”, and a marketing master's from “EMLyon”, which is in the top 3 business schools in France.

When I was in my late 20s, after traveling the world, I decided I’d worked for a leading pharmaceutical company called SERVIER as a digital project manager. I still had this independent type of mindset, so I was at the same time building my own eCommerce companies during nights, weekends, and holidays. With this, I created multiple brands and learned a tone regarding the industry.
 
As a result, I became the reference and go-to person for digital marketing in my previous company within a few months, as I was eating Facebook ads, email marketing, and sales funnels day in and day out.

While working on my previous eCommerce brand, Tea&Me, which focuses on helping people change their habits and transition from coffee to matcha in order to boost their days, I noticed that there was no predictable process/system to follow that would predictably produce sustainable growth for my brand.
 
I kept looking everywhere and got fed up I couldn’t find any front-to-back proven system easy to follow. So, I decided to solve this problem on my own and figure out how to create a perfect, predictable system to grow an eCommerce brand. I quickly realized that what I loved was, in fact, growing online businesses. I also found out that I hated some of the other parts of owning my own eCommerce brands and dealing with suppliers, customer service, product development. So, my new company Creapuff was born.
 
And after spending over $1m+ in adspend, sending thousands of emails, analyzing dozens of google analytics dashboards & Facebook business managers, I came across a foundational structure that worked for any online business and it worked much better than I thought it would.
 
After helping Sleeping Baby, The Auric, and others, a lot of brands started asking if it would also work for them.

And it quickly then became our new mission to get the solution in the hands of the market and help eCommerce brands finally grow with a predictable system.

Here's Our 4 Steps Loyalty Back-end System That Has Been Generated Hilarious Profits Across The World

– Step 1 – 

Build/Optimize your Back-end Foundations to increase profits Before using high budgets with Paid Traffic

Old Way

Here’s what 90% of eCommerce brands do, they focus only on getting one sale from their customers, but they completely forget about the back-end. They spend a lot of money on awareness to get new eyeballs. They have almost nothing to help convert website visitors except paid traffic retargeting.
They only think short term, trying to make quick bucks through paid traffic instead of having a long-term approach of building their platform to leverage it & put their customers in a sales journey. They are stuck in what I refer to as the acquisition loophole, and they frequently break even or lose money on the front end because they do not capture new website visitors or nurture their new leads. They generally also neglect customers they already acquired, and if they don’t, they often have deliverability issues as they never warmed up properly their account, hence low email open rates making their email marketing efforts inefficient. To sum up, they don’t focus on the part that brings tremendous returns. So, if you always have to spend money to get a sale for your business, it will be difficult for you to stay profitable in the long run.

New Way





To build a successful eCommerce brand, you need good back-end foundations before using high budgets with paid traffic.
This is done by properly integrating your email service provider (ESP), setting up a lead capture system, the basic flows, and the right segments to start sending campaigns to nurture your existing leads & customers. 
These foundations will help you get higher deliverability with your emails. They will also assist you in retaining the majority of new website visitors and keep them for a longer period after their first purchase.





Old Results

These brands are leaving a lot of money on the table. They are subject to paid platform fluctuation and some businesses can lose up to 30%+ Rev just because Facebook algorithm changes. They generally have a higher CAC, as nothing is done to convert new website visitors, and a low CLV because of no email remarketing. So, you ended up with a poor CLV: CAC ratio which means: SMALL or NO PROFITS to scale the business without investors. These often break even or lose money on the front end. They are stuck in a high-velocity loophole mixing acquisition and high churn. It's then hard for them to make real profits and use it to scale the business, grow the team, and develop new products. They are just stagnant, hoping for a miracle to scale up. 

New Results



You’ll leave less money on the table as you’ll decrease your overall CAC by sending messages to your new website visitors and increasing your CLV by remarketing to your existing customers. 
This leads to short-term & long-term Rev as you're scaling your CLV. Your CLV:CAC ratio will increase and turn the business into a profitable one. You'll make way more profits which is the purpose when creating a business. You'll be able to then reinject profits and grow the business by increasing adspend, and finally unlock the “scale” of your business. 

Building back-end foundations before using high budgets with paid traffic will lead to more profits & unlock the scale power of the business.

A Quick Story On Building Back-end Foundations


Kosan Travel, an eCommerce fashion and apparel brand, used to be stuck in the acquisition loop and struggled to get a profitable business before implementing this strategy.
 
After helping set up their back-end foundations properly, they could almost double their business and go from $36,000 to $65,000 in less than 30 days. An 2x growth of their revenue generated with their email marketing and it had been done without spending a dime in adspend, full profits!


Results from Klaviyo achieved by Kosan Travel the month before we joined, $5.4K coming from email marketing VS 1st month working with Creapuff with $43.5K Generated.

– Step 2 – 

Build the Full Loyalty system for New, Existing & Lapsed Customers

Old Way

Most brands, even successful ones, have only a basic Back-end system set up with a few active flows, generally not covering the entire customer journey.  Also, they practice the set-and-forget method for these flows, where they rarely update or optimize them. Things aren't running optimally and are eventually breaking... and they generally don't know what to do about it to fix it. They don’t understand that having a Welcome series for new leads & New buyers, Abandonment Checkout, Browse Abandonment, and a Customer thank you isn’t enough. It’s only the bare minimum to start. They generally believe they are already "doing email marketing" and are unaware of how effective a full loyalty system is for getting to know their customers. They rarely ask for customer feedback and never gather quantitative or qualitative data. They also wonder why they can’t turn more 1x buyers into 2x+ buyers… Hence most of their customers remain 1x buyers.

New Way


You need to have the full back-end system when scaling via any paid traffic source, so you don’t leave money on the table, and it requires multiple flows tailored to your brand identity… The full loyalty system is made of 15+ flows covering the entire customer journey and targeting new, existing, and lapsed customers.
It’s important to have that in place because you don’t want to treat all your customers the same. You need to be able to give the right offer to the right customer at the right time, and behavioral marketing is the best solution to do that.
Also, this system allows you to get feedback from your customers and leverage qualitative and quantitative data to improve your user and customer experience. 
It's also worth noting that it's at this point that we can figure out how to turn more 1x buyers into 2x+ buyers by nurturing them and providing them with insane value.

Old Results

This leads to lower email marketing revenue generated. The system eventually breaks or becomes inefficient as you scale the business because there is no customer journey to nurture and retain your customers, hence no customer loyalty.
Here is something to keep in mind: 
“Loyalty from your customers isn’t given. It’s earned by sending relevant content at each stage of the customer journey”.
Brands are forced to do backflips with Facebook ads to unlock more scale for the business…
Having no loyalty system is like having a bucket full of holes. In the end, no excess cashflow is generated to reinvest in ads, so you remain stuck in between, and this can last for years… 
As a result, the valuation of the business will be extremely low due to weak profits and high churn, which means weak EBITDA multiple and a low exit price.

New Results




The system ensures that you have the machine power to nurture your customer at scale and turn them into multiple-time buyers as You’ll have a tailored path for each type of customer, a higher loyalty from them, a better overall retention rate, and more profits!
You then can focus on scaling even further the business by leveraging the excess cash flow generated and bringing more and more customers through the door by increasing your ad spend in the front end.
You’ll also be able to sell your business at a higher price when you decide to exit.


Building a full loyalty system covering the entire customer journey for new, existing, and lapsed customers will allow you to generate profits to scale your brand even further by spending more money on the front end to acquire new customers and if you wish so, to exit and sell the business at a higher price.

A Quick Story On The Full Loyalty System

Sitting Pretty is a 7-year-old bootstrapped brand selling hair extensions. Prior to working with us, Logan was already at a solid 33% Revenue coming from email marketing, but he felt like things were starting to break which was a huge point of frustration for him. He understood he wouldn’t have profits left to scale the brand if he would continue that way.

We improved some of their flows as a lot of them were outdated and had really low open rates but we also created new flows for existing and lapsed customers such as cross-sells product-specific, customer thank you product-specific, winback, sunset, and many more... Within 90 days they could go from $195,000 to $266,000. They are now consistently at 50%+ of their revenue generated through email marketing and are on track to become a high 7-Figure Brand.

Klaviyo Dashboard of Sitting Pretty Making 195K in April
Klaviyo Dashboard of Sitting Pretty Making 266K in August

– Step 3 – 

Create a Content Calendar and Send Campaigns to Targeted Segments of Your List...

Old Way


A lot of brands have just a poor or inexistent segmentation of their list when sending campaigns. They don't understand the logic to apply to build basic but efficient segments of their customers, those segments can then be refined and narrowed as their audience grow by adding sub-layers in the segment definition.
They use the "blasting method" to send campaigns to the entire list and sometimes send 1 - 4 campaigns per month in the hopes that it will have an impact and result in some sales. However, blasting your entire list is a thing of the past... 
Also, they have a poor mix of content for the campaigns and mostly focus on sales, extracting value from the customer instead of adding value. This leads to poor results from the campaigns and poor relationships with their customers & prospects.

New Way

You need to use high-level segmentation with the RFM method for campaigns & send high volumes of emails each week based on KPIs. You also want to use a content calendar to send different types of campaigns.
Remember, we talk about data that you own, so you have full control of your list, and you can drive traffic to your store without any ad spend via sending campaigns. If big brands do it, you might consider doing it as well!
However, your list is full of leads that aren’t the same. You want to create segments that allow you to group customers based on behavioral similarities, leading to better results than demographic similarities. That way you can craft messages tailored to each pool of leads based on recency, frequency, and monetary value. This will lead to more sales long term.
It’s also important to understand who are the leads you can send emails to and the ones you need to avoid!

Old Results

As a result they aren't able to reach as many people as optimal or generate revenue as optimal.
This leads to a low open rate, Low size of the audience reached, Low resonance, and high placements in spam, and they sometimes even end up in "email jail". It also results in poor revenue generated with email marketing, and a brand making low profits.

New Results


You’ll improve your deliverability, as well as have high open rates & healthy KPIs in general. Also, you’ll be able to send traffic without any adspend & squeeze even more profits from your lists of prospects & customers. You'll end up with a next-level profitable brand.

Creating a content calendar and sending high volumes of campaigns to targeted segments of your audience helps get good deliverability, send traffic to the site at will, and squeeze even more profits from your lists of prospects & customers.

A Quick Story On Sending Campaigns to Targeted Segments of Your List

One of our clients, Sleeping baby, had issues with their previous agency and wanted to have their email marketing handled the right way.
 
We reworked the quality of their newsletters by setting up a content calendar and diversifying the type of campaigns they were sending, and we also entirely reworked their segmentation to improve deliverability and squeeze profits.
 
Within 30 days, they could go from $477,000 to $577,000 in revenue.

Klaviyo Results of Sleeping Baby with 477k Revenue Generated in June.
Klaviyo Results of Sleeping Baby with 577k Revenue Generated in July.

– Step 4 – 

Create Advanced Flows & Loyalty Programs

Old Way





The old way is more of a product-centric approach.
Brands following this approach just have the basic or the full automated back-end system. However, they rarely go the extra mile to increase loyalty which creates a difference between brands competing, and those dominating their sectors. 
They also often have a basic level of segmentation for flows, no specific analysis of customer behaviors, have no tailored flows to each possible customer path based on what they might have purchased, for example, no consistent optimization, weak or inexistent referral & loyalty programs to reward their customers. These brands only have a basic understanding of the customer journey.



New Way

The new way is more of a Customer-Centric Approach.
This starts by analysing customer behavoirs through apps like Lifetimely to better understand your customers and come up with high-level Segmentation. Also thinking of all the different ways we can capture customers through Quiz instead of classic discount code opt-ins, in a nutshell, have a lot of different ways to get customers to our list while getting a lot of intel from them.
That way we can build Advanced Flows depending on customer specificities and specific purchase of each customer with ultra-tailored messages based on the specific action/product bought/time spent with the brand. You can also create customer Loyalty programs to incentivize & reward customers that behave a certain way, that's how you get people to refer your business to their friends which will help your brand grow even faster…. 
There are even ways to create VIP Tiers so your best customers are incentivised to come back and buy even more...
All of this is achieved through Consistent Optimization & A/B Split tests, Analysing customer behaviors, crafting brand-specific flows, and loyalty programs for your customers.

Old Results

Capped at 20-30% of their total revenue coming from email marketing. They feel like there is a ceiling they can't overcome. Most of their revenue generated by first time buyers but struggle to generate 2+ purchases from their customers.

New Results

You’ll achieve 30 - 50%+ of your total revenue through email marketing with insane automation, and your flows will be highly tailored to customers, increasing the likelihood of customers staying longer, and increasing overall profitability with a higher CLV:CAC ratio.
Having a customer-centric approach and building advanced flows leads to higher revenues & profits and breaks the 30% revenue ceiling that product-centric brands hit.

A Quick Story On The Full Loyalty System

A vitamins brand client of ours had everything set up in terms of flows and was at around 10% Rev generated by flows alone and couldn’t find a way to get past this ceiling.
 
We analyzed their customers, 1x buyers, 2nd-time buyers, the time between purchases, the monetary value, and how long people remained customers. But also looked at the current status of their flows and added tons of new automation to nurture them, even more, their customers and get extra feedback.
 
Within 90 days, they went from 10% revenue generated by flows to close to 30%, which led to an extra $540,000/year.
Klaviyo Dashboard of a Vitamin Client of ours doing 45k/month with email.

Now, if you wanted to get this job done before using Creapuff System...

By doing it yourself
It would cost you thousands of dollars as the learning phase can be really expensive, at least 3 years perfecting the craft, & a lot of time allocated daily to do the work.

By Hiring in House
 it will cost you at least $9K-$12.5K/months to have a team in-house. It could take you months to Hire, train and create systems to manage your designers, copywriters, email strategists, developers... Also, you’ll need to add energy, time, and money to make sure they remain up to date in this fast-changing environment…

You can work with Creapuff Team and achieve growth in less than 60 days for a fraction of the cost that you would pay for the above services if you wanted to hire a team in house or do it yourself. 

We will help you increase your profits and scale your eCommerce brand by setting up the entire loyalty system for you. This will save you at least 3 years, and tens of thousands of dollars. So, no more headaches …

Here Is What's Going To Happen
When You Start Working With US

  • You can add an extra $500k-$2M to your bottom line in 60 days or less
  • ​Your CLV:CAC will increase by 20-50% within 60 days
  • ​You’ll have everything in place to make sure you don’t leave money on the table as you’ll decrease your overall CAC
  • ​You’ll be able to increase your CLV by remarketing to your existing customers
  • ​You’ll be able to grow your business without adspend by sending campaigns or you can increase adspend in the front end without money coming from VC or PE funds by leveraging excess cashflow generated.
  • ​You’ll be able to hire a team with the excess cashflow
  • ​You'll be able to then reinject profits, to develop new projects and new products
  • ​You’ll be able to sell the business at a higher price with a good EBIDTA multiple when you exit...
  • You’ll have a strategy in your backend that nobody can rip off
  • ​You’ll grow your list faster and will generate more and more revenues as it grows
  • ​You’ll be able to better convert website visitors
  • ​You’ll have a loyalty system that ensures you have the machine power to nurture your customer at scale and turn them into multiple time buyers
  • ​You’ll have a tailored path for each type of customer, higher loyalty from your customers, and better retention
  • ​You’ll be able to get tons of feedback from your customers, generate reviews & UGC, and build your VIP community.
  • You can cash the profits if you are the founder
  • ​You can finally get rid of the stress of being stuck with your brand and experiencing no growth
  • ​You can forget about the stress when looking at the monthly numbers
  • You will feel empowered, confident, and motivated
  • ​​You don’t have to handle tons of communication with the team as you’ll have 1 point of contact on what needs to be done next to drive results

Here Is What's Going To Happen
When You Start Working With US

  • You can add an extra $500k-$2M to your bottom line in 60 days or less
  • ​Your CLV:CAC will increase by 20-50% within 60 days
  • ​You’ll have everything in place to make sure you don’t leave money on the table as you’ll decrease your overall CAC
  • ​You’ll be able to increase your CLV by remarketing to your existing customers
  • ​You’ll be able to grow your business without adspend by sending campaigns or you can increase adspend in the front end without money coming from VC or PE funds by leveraging excess cashflow generated.
  • ​You’ll be able to hire a team with the excess cashflow
  • ​You'll be able to then reinject profits, to develop new projects and new products
  • ​You’ll be able to sell the business at a higher price with a good EBIDTA multiple when you exit...
  • You’ll have a strategy in your backend that nobody can rip off
  • ​You’ll grow your list faster and will generate more and more revenues as it grows
  • ​You’ll be able to better convert website visitors
  • ​You’ll have a loyalty system that ensures you have the machine power to nurture your customer at scale and turn them into multiple time buyers
  • ​You’ll have a tailored path for each type of customer, higher loyalty from your customers, and better retention
  • ​You’ll be able to get tons of feedback from your customers, generate reviews & UGC, and build your VIP community.
  • You can cash the profits if you are the founder
  • ​You can finally get rid of the stress of being stuck with your brand and experiencing no growth
  • ​You can forget about the stress when looking at the monthly numbers
  • You will feel empowered, confident, and motivated
  • ​​You don’t have to handle tons of communication with the team as you’ll have 1 point of contact on what needs to be done next to drive results

So , How Does It Work?

Step 1

Make Sure You Are Ready To Print $$$ With Our "Foundations Blueprint"

You want to make sure you don't miss a single step to maximize your deliverability but also make sure you are fully set up before using paid traffic.

Before, when you wanted to build back-end foundations you would have to set everything up yourself. 

But now, you have a growth consultant team setting up a dedicated sending domain, a high converting lead capture system, templates tailored to your brand, 4 basic flows, and initial segments to send your campaigns to engaged segments to get higher CLV:CAC, hence more profits to grow & scale the business without taking you a long time to get learn all the necessary skills so you avoid mistakes such as not warming properly your domain and ending in spam. 

Do you see how easy that is? 

Step 2

Create The Entire Engine To Print Money on Demand With Our "7-Figures Full Loyalty System"

This is where the fun begins. At this stage, we start to print money. And what is even more beautiful, it´s completely automated. The machine will generate revenue for you 24/7. 

Most brands have 3-5 active flows, we`ll create a back-end system consisted of 15+ flows that will increase your CLV and get customers to buy from you multiple times. 
 
Before, when you wanted to build the full loyalty system you would have to hire a full team with a designer, a copywriter, an email marketer...

Our Team of expert will set up all the flows for new customers, existing customers & lapsed customers so you can have a loyalty system set up to nurture your customers along the entire customer journey, get them to buy multiple times and it will ensure you don’t leave any money on the table when you run ads without spending time energy and money to hire an in-house a team of experts. 

Again, do you see how easy that is? 

Step 3

Feed The Beast & Squeeze Profits With Our "Campaign Value Maximizer"

Here, we maximize the value of your customer list and take your email revenue to new heights. We always start by sending 1-2 email campaigns a week and gradually pump that number to 3 if the metrics look good. The absolute minimum is to send out consistently at least one campaign a week. But, using the right segmentation, the goal should always be to send 2-3 campaigns a week and generate a lot of extra revenue through them.   

Before, when you wanted to create a content calendar and send campaigns to targeted segments of your audience you would have to spend a lot of time planning the calendar, crafting the copy, designing the newsletter, making sure you segment properly your lists and analyzing the data. 

But now, you can have us create advanced segmentation for flows, campaigns, and for data analysis, create a tailored content calendar, create the copies & designs, send and analyze your campaigns so you squeeze even more profits without wasting all your team’s time, energy, and being forced to hire extra team members just to be able to send newsletters to your audience. 

See? Easy…

What They Say About Us

So , How Does It Work?

Step 1

Make Sure You Are Ready To Print $$$ With Our "Foundations Blueprint"

You want to make sure you don't miss a single step to maximize your deliverability but also make sure you are fully set up before using paid traffic.

Before, when you wanted to build back-end foundations you would have to set everything up yourself. 

But now, you have a growth consultant team setting up a dedicated sending domain, a high converting lead capture system, templates tailored to your brand, 4 basic flows, and initial segments to send your campaigns to engaged segments to get higher CLV:CAC, hence more profits to grow & scale the business without taking you a long time to get learn all the necessary skills so you avoid mistakes such as not warming properly your domain and ending in spam. 

Do you see how easy that is? 

Step 2

Create The Entire Engine To Print Money on Demand With Our "7-Figures Full Loyalty System"

This is where the fun begins. At this stage, we start to print money. And what is even more beautiful, it´s completely automated. The machine will generate revenue for you 24/7. 

Most brands have 3-5 active flows, we`ll create a back-end system consisted of 15+ flows that will increase your CLV and get customers to buy from you multiple times. 
 
Before, when you wanted to build the full loyalty system you would have to hire a full team with a designer, a copywriter, an email marketer...

Our Team of expert will set up all the flows for new customers, existing customers & lapsed customers so you can have a loyalty system set up to nurture your customers along the entire customer journey, get them to buy multiple times and it will ensure you don’t leave any money on the table when you run ads without spending time energy and money to hire an in-house a team of experts. 

Again, do you see how easy that is? 

Step 3

Feed The Beast & Squeeze Profits With Our "Campaign Value Maximizer"

Here, we maximize the value of your customer list and take your email revenue to new heights. We always start by sending 1-2 email campaigns a week and gradually pump that number to 3 if the metrics look good. The absolute minimum is to send out consistently at least one campaign a week. But, using the right segmentation, the goal should always be to send 2-3 campaigns a week and generate a lot of extra revenue through them.   

Before, when you wanted to create a content calendar and send campaigns to targeted segments of your audience you would have to spend a lot of time planning the calendar, crafting the copy, designing the newsletter, making sure you segment properly your lists and analyzing the data. 

But now, you can have us create advanced segmentation for flows, campaigns, and for data analysis, create a tailored content calendar, create the copies & designs, send and analyze your campaigns so you squeeze even more profits without wasting all your team’s time, energy, and being forced to hire extra team members just to be able to send newsletters to your audience. 

See? Easy…

60 Days Email Revenue 
Increase Guarantee

Make at least your Money Back in 60 days (agency cost included) or we'll refund you the difference.

Frequently Asked Questions

What If It Doesn't work?

That’s a great question. Most of our customers said the same thing, and here’s the truth, we're not bringing people in if we think that this is not right for you. This is why we need to qualify through an exploratory call. So, book your call now.

What are typical contract terms?

Well, when we sign on a new client, we always start off with a 90 days contract. So, we have room to set everything up for you so that you experience great results.

What if I'm in a different time zone? How do I get support?

Well, this has worked for us in the following time zones: Singapore Timezone, Australia/New Zealand Timezones, European Timezones, Central Timezones. Only Australia/New Zealand Timezones get challenging for us, and thus, we have a very limited slot for the latter as not everyone can adjust to that. So, you don’t really have to worry about that, we can figure things out during the call. So, book your call now.

Why can't we do this in-house?

Well, this is a possibility, but if you’re stuck and you’ve got an email marketing talent that generally specializes in 1 skill and has trouble understanding how the entire business system works, it will make sense to have an experienced agency come to your aid. Indeed, at Creapuff, we understand the entire ecosystem of eCommerce businesses and how email marketing interconnects with Facebook ads, your PNL sheet, your customer service… That makes us more efficient than any single email marketer you might have in-house.

Does the email list remain ours?

Well, we work(ed) on your account. So, all emails generated are yours.

How quickly can you onboard?

We can be ready within 5 business days once we have the right access to information regarding your persona, and go on a kickoff meeting together. So, go ahead and act now.

Who creates the strategy for the content calendar & the campaigns?

We can have you come up with your own content calendar, as we would give you recommendations and ideas on things that could be implemented and we would create the copies, design, and make sure the campaigns are sent to the right segments as well as do the analysis.
If you have no content calendar already, we can craft it for you and get your approval before crafting the campaigns to make sure we are in line with the brand strategy. Then we will create copies, designs, send the emails, and do the analysis. So, go ahead and act now, book a call with us!

We like to be hands-on, how can we cooperate? How do you plan to work with my team?

Well, we normally execute a strategy/execution type of partnership, similar to what big pharma would do with their agencies. The in-house marketer will be in charge of developing the brand book, portfolio & investment strategy (i.e., more on X products vs. Y products). They will also be in charge of coordinating with internal folks when we have some technical blockers that we need help with (i.e., tracking). So, they handle overall strategy while we handle execution/analytics/insights.

I am in the [insert your niche] niche. Will it work for my niche? Will I see results?

That’s a great question. We had and still have customers in a lot of different niches that asked the same question before working with us, and here’s the truth. This is a proven system that works across all sub-niches of eCommerce. We made it work for brands focusing on kids, apparel, skincare; food & supplements, watches… if it doesn’t work, we have a refund policy that will return the money to you…

How do I know you guys are legit?

Well, we worked with 15+ clients and still have great relationships with them. We can put you in contact with some of them, so you touch base before starting work with us. So, book a call today.

I don't have a lot to invest so how can I be sure it will work?

Well, with our guarantee, you’re sure to be break-even in the worst-case scenario. So, you basically only pay us when you are making money, so you do not have to be worried or concerned about the service cost. So, book a call.

What are the exact terms of the guarantee?

Well, you will at least make back your money in 90 days, agency cost is included, or we'll refund you the difference. So, there is 0 risk on your end. So, book a call.

What’s the list growth strategy?

Well, we optimize the pop-up and give you recommendations on what could be done because email marketing is about marketing to people on your list.
Advanced strategies can be implemented where some segments of your audience could receive specific pop-ups which tend to massively increase the opt-in conversion rate.

Can I postpone working on my email marketing strategy because I can’t find the time to focus on it?

Well, this is why we come to help you as the team will do the full work for you. However, if you & your team don’t even have 1 hour for communication purposes about your brand, then you might have bigger problems that need to be addressed as they might cost you your business in the long run.

I’m skeptical about email marketing, what’s the added value you’ll bring to our brand? I don’t think I need it.

Good question! Some of our customers felt the same way prior to working with us, and the truth is that the value we bring will help your brand forever as we discover what flows could be added to your current mix based on your current status to add additional touchpoints to your customer journey to nurture even more your customers and provide a unique experience while generating extra revenue. Even if you are generating $1M/year (30% rev email marketing) and we increase it to 35%, this means an extra $1,166,666 Rev automated per year for the current and subsequent years. In short, we will save you a lot of time figuring things out, energy because we do it for you, and money because you will generate a lot of extra Rev with our system! So, act now.
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